Professional Profile

A master’s degree chemical engineer with ten years of software marketing, product management and thought leadership experience. Emphasis in software for the physical process, manufacturing, power generation and distribution industries. Experience helping define, create, deliver, market, and sell industrial strength infrastructure software products. Created and maintained large libraries of compelling business graphics for use in sales pursuits, conferences, and collateral. Served as company spokesperson for the press and analyst community as well as the evangelist for new technology and partner technology to a wide array of audiences.  Helped forge relationships with Microsoft, SAP, and Accenture. Trusted information source for companies like ExxonMobil, BP, Reliant, Chevron, and Georgia Pacific. Has a deep interest and commitment to graphics, acting, and the environment. Performance credits focus mostly on classical theatre and epic theatre such as Shakespeare and the retelling of ancient tales.

• Clearly articulates the value and relevant details of extremely technical subjects

• Deep understanding of computers, technology, gadgets, and software architecture

• Works closely with graphic designers to convey complex concepts visually
• Links customer benefit and business context to product offerings

• Keynote speaker at OSIsoft’s conferences since 2001 and invited guest speaker at conferences

• Clear understanding of production duties for the stage, conferences, and events

• Shapes, writes, and edits technical and marketing content for all audiences
• Speaking coach and presentation architect for the shy

Professional Accomplishments

F5Direct - User-centered Software Interaction Design (2008 – present)

·         Created scenario-based sketches and prototypes of novel software user experiences

·         Developed innovated techniques to assist software developers in creating task-centric user experiences

·         Created a user interface framework for product managers and developers for usability testing

WINData, Inc. - Remote Meteorological Systems Architect (2008 – present)

·         Created software and hardware architecture for real-time, remote meteorological condition monitoring

·         Marketing for real-time meteorological data company to assist utility wind energy integration

OSIsoft, Inc. - Director of Technical Strategy (2006 – 2008)

·         Leader of the OSIsoft Technical Steering Committee

·         Created and maintained OSIsoft’s first product development roadmap

·         Internally and externally evangelizes OSIsoft’s product and company direction

·         Works in new media using blogs, webinars, podcasts and wikis

·         Created and managed internal and external product oriented collateral to explain both business and technical benefits of OSIsoft’s enhanced products

OSIsoft, Inc. - Director of Product Marketing (2003 – 2006)

·         Spokesperson for products and company direction for press and analyst meetings

·         Worked to bring new thin client portal product to market and establish its value

·         Formed close ties and trust with development, marketing, and sales staff

·         Became key member of the Technical Steering Committee at OSIsoft

·         Helped design successful Webinar program for OSIsoft

·         Created and updated pricing and packaging models for all OSIsoft products

·         Created and maintained OSIsoft brand platform and evolved it into its current state

·         Worked closely on presentation, Web site, brochure, and brand design

OSIsoft, Inc. - Product Marketing (2001 – 2003)

·         Filled the first ever product marketing and product management position at OSIsoft

·         Architected OSIsoft’s first content management system for the public Web site

·         Wrote brochures and Web content for most OSIsoft products

·         Helped create and finalize OSIsoft’s first ever logo and graphic platform with graphic design team

·         Created first ever product positioning and brand positioning platforms for OSIsoft

·         Served as one of the liaisons to OSIsoft’s customer base to gather product feedback and present new product directions

OSIsoft, Inc. - Technical Marketing / Technical Marketing (1998 – 2001)

·         Worked with development to help them clearly articulate the value of new product features for annual User Conferences

·         First User Conference presentation on incorporating time series data into the browser

·         Created marketing collateral for products

·         Worked on creating materials for key sales pursuits with executive team

·         Worked as event manager for 45+ events and tradeshows per year

Work History

Owner / Principal

F5Direct, LP, Oakland, CA

2008 – Present

Systems Architect

Director, Technical Strategy

WINData, Inc.

OSIsoft, San Leandro, CA

2008 – Present

2006 – 2008

Director, Product Marketing

OSIsoft, San Leandro, CA

2001 – 2006

Marketing / Tech. Marketing

OSIsoft, San Leandro, CA

1999 – 2001

Graduate Student Intern

Weyerhaeuser, Federal Way, WA

1996 – 1997

IT and Networks

Granite Construction Company

1990 – 1992

Education

Master’s Degree –

         Chemical Engineering

University of California, Santa Barbara

Winter 2006

Bachelor’s Degree –

        Chemical Engineering

University of California, Santa Barbara

Winter 1995

Theatre Credits

The Inkwell Communiqués

Production Manager

Upon These Boards

Lysistrata Project

Old Man, Production Staff

Upon These Boards

Othello

Roderigo

Napa Valley Shakespeare Festival

As You Like It

Le Beau, First Lord, Jacques de Bois

Napa Valley Shakespeare Festival

The Colour of Justice

Gary Dobson

Upon These Boards / Theatre First

References are available upon request.